By Nesie Abdulai For Rasab Group
Freetown, Sierra Leone — July 25, 2025: David Kpakima, Chief Operations Officer and Co-Founder of RASAB Group, delivered a keynote lecture to second-year Banking and Finance students at the Institute of Public Administration and Management (IPAM), University of Sierra Leone, focusing on the strategic role of Customer Relationship Management (CRM) in the banking sector.
Academic-Industry Collaboration Hosted on the 6th Floor of the Ekundayo Thompson Building, the session formed part of IPAM’s CRM course module and was themed: “Customer Relationship Management: A Tool for Effective and Efficient Banking Operations in Sierra Leone – Case Studies of UBA Bank, Vult Sierra Leone, and Access Bank’s Rapid Growth.”
The event aimed to equip students with practical understanding of CRM in modern financial institutions and its effect on customer satisfaction, operational efficiency, and market expansion.
Industry Insights from Vult Sierra Leone Kpakima highlighted the evolution of Sierra Leone’s fintech landscape, drawing examples from Vult Sierra Leone’s rapid ascent since its March 2025 launch:
Over 10,000 registered customers
Online transaction fees capped at 1%
Mobile app integration supporting Visa and Mastercard
Strategic Partnerships & Growth He also referenced Vult’s strategic partnership with SKY Bank Sierra Leone, established in November 2024, designed to promote financial inclusion and expand access to digital banking tools.
Educational Value The university emphasized that the lecture plays a vital role in students’ final assessment and was structured to inspire real-world application of CRM concepts. Institutions featured in the session were chosen for their innovation and rapid growth in Sierra Leone’s competitive financial market.
As fintech continues to reshape banking operations nationwide, IPAM and Vult Sierra Leone hope that this collaboration will empower future professionals with the skills and insights necessary to excel.