By Sallieu S. Kanu
Sierra Leone – November 6, 2025: Choithrams Sierra Leone has officially opened its fifth supermarket in the country, unveiling a new branch in Adonkia aimed at expanding access to quality goods and services for residents in the Western Area Rural District.
The launch marks a strategic milestone in the company’s retail expansion drive and reflects its commitment to community development, job creation, and economic growth.
Harish Agnani, Head of Operations at Choithrams Sierra Leone, described the new outlet as a response to growing demand and a deliberate effort to bridge service gaps in underserved areas.
“We’ve been searching for a suitable location for months, and we’re delighted to have found this spot,” Agnani said during the opening ceremony. “This branch represents another major step in our expansion drive, and we encourage our loyal customers and community members to visit and see what we’ve done here.”
He emphasized that the decision to open in Adonkia was driven by the absence of a Choithrams outlet in the Western Area Rural. “We already have four supermarkets — two in central Freetown, one in the east, and another in Kenema. It became necessary to extend our services to this part of town to make shopping more convenient for residents,” he explained.
Addressing pricing concerns, Agnani assured customers of Choithrams’ commitment to fair and competitive pricing. “Our prices are among the most reasonable in town. We encourage customers to compare them with any other supermarket,” he said, adding that managers are always available to address customer feedback.
He also highlighted the company’s contribution to national development through employment and tax revenue. “This supermarket alone employs about 15 to 20 people directly, and many others indirectly — including drivers, watchmen, and security personnel. The more we sell, the more GST and taxes we pay. It’s a win-win for both business and the country.”
Mukesh Jaswani, General Manager of the Adonkia branch, said the new outlet was established in direct response to customer demand and the lack of modern shopping facilities in the area.
“For a long time, residents have been asking when Choithrams will open a supermarket here,” Jaswani said. “Now, this community will enjoy access to good products, good prices, and excellent service.”
He noted that the branch is staffed with a well-trained team focused on delivering top-quality service. The supermarket will operate Monday to Saturday from 9:30 a.m. to 9:00 p.m., and Sundays from 10:30 a.m. to 5:00 p.m.
Local resident Isatu Kamara expressed excitement about the new development. “Having a supermarket of this standard right here means a lot. It saves us time, transportation costs, and makes shopping much more convenient,” she said.
Another longtime customer added, “I used to travel all the way to the Central branch in Freetown just to shop. Now that Choithrams has opened in Adonkia, it feels like a huge relief.”
The opening ceremony, attended by company executives, staff, and community members, was warmly received as a boost to local commerce and a testament to Choithrams’ continued commitment to serving communities nationwide.