By Ibrahim S. Bangura
Freetown, Sierra Leone — Nearly two years after a landmark entertainment conference at Freetown City Hall, Sierra Leone’s creative community continues to advocate for the realization of the proposed National Auditorium Project, a transformative initiative aimed at elevating the country’s cultural and artistic landscape.
The conference, held under the leadership of Amara Turay—popularly known as Kao Denero and serving as the Special Ambassador for Entertainment and Investment—was a milestone event that united musicians, DJs, bloggers, actors, comedians, fashion designers, TikTokers, and content creators. Government representatives, including officials from the Ministry of Tourism and Cultural Affairs, also participated, signaling strong institutional interest in the sector’s development.
A key highlight of the conference was the unveiling of the National Auditorium Project, envisioned as a state-of-the-art cultural hub along the 6-mile axis in Freetown. The initiative, championed by Kao Denero, received widespread support from attendees and was seen as a beacon of hope for nurturing local talent and attracting international artists.
In April 2024, the government allocated land for the project, marking a significant step forward. A site assessment was conducted by stakeholders including the Ministry of Lands, consultants, and engineers, laying the groundwork for future development.
The conference also served as a platform for entertainers to voice their challenges, including inadequate infrastructure, limited funding, and the need for stronger collaboration. The presence of Tourism Minister Mohamed L. Jalloh and other key figures underscored the government’s willingness to engage in meaningful dialogue.
Despite the initial momentum, progress on the auditorium has stalled, prompting renewed calls for action. Mohamed Hassan Kamara, an executive in the entertainment industry, urged the government—affectionately referred to as “Papa Government”—to prioritize the project.
“A National Auditorium would not only boost the creative economy but also honour the legacy of pioneers like the late Steady Bongo,” Kamara said. “We continue to support Ambassador Kao Denero, whose leadership remains a symbol of hope.”
Zainab Morlai, known as Zee Zee, echoed the sentiment, calling on all stakeholders to rally behind the initiative. “For the love of Sierra Leone and in memory of its fallen legends, we beg Papa Government to make the National Auditorium a reality,” she said. “Together, we can build a brighter future for Sierra Leone’s creative industry.”
As the entertainment sector stands at a pivotal moment, the realization of the National Auditorium could position Freetown as a cultural hotspot, stimulate economic growth, and showcase Sierra Leone’s rich artistic heritage to the world.
The creative community remains hopeful that with sustained advocacy and government commitment, this visionary project will soon come to life.