By Sallieu S. Kanu
Freetown, Sierra Leone— The Sierra Leone Association of Hotels (SLAH) is pushing for structural improvements and investment in the hospitality industry as it navigates major operational challenges. In a recent general meeting at Lagonda, attended by hotel representatives from across the country, National President John Shallop outlined key developments and hurdles affecting the sector.
Challenges Hindering Growth
Shallop identified several pressing concerns, including the lack of investment in five-star hotels, which he attributed to high travel costs to Sierra Leone—an obstacle to both tourism and investment growth. Unreliable electricity supply and multiple taxation from various ministries further strain the industry.
“The hospitality sector struggles with inconsistent power, high operational costs, and excessive taxation. These issues make it difficult for businesses to thrive,” Shallop stated.
Achievements and Regional Developments
Despite these challenges, SLAH has made notable strides:
- Establishing regional offices, which have strengthened communication among stakeholders.
- Advancing employment opportunities for youth in Freetown and across the regions.
- Addressing delays in NGO payments through collaborative efforts with the National Revenue Authority (NRA).
Regional Vice Presidents highlighted sector-specific achievements and obstacles:
- Southern Region: Samuel A. Goba reported that nearly 20 hotels meet industry standards but raised concerns over electricity shortages, high fuel costs, and inadequate water supply. He urged government support to alleviate these burdens.
- Eastern Region: Patrick Senesie noted that while the region boasts a five-star hotel, poor road infrastructure remains a significant challenge.
- Northern Region: Annette Iye Bangura emphasized recent tourism progress but stressed the need for unity in addressing challenges collectively.
Formation of a Broader Federation
SLAH has undergone structural changes to broaden its governance, evolving into the Sierra Leone Hospitality and Tourism Association (SLATA)—an umbrella body catering to beach bars, guest houses, casinos, and chefs in addition to hotels.
SLATA’s expanded regional presence has gained recognition from the Ministry of Tourism, the World Bank, and West African regional bodies, solidifying its position as a key industry stakeholder.
As part of further consolidation efforts, the leadership has moved toward creating a federation that groups 21 hospitality-related associations under one governance structure. After years of consultations and organizational restructuring, SLATA is now preparing for elections, marking a pivotal moment in the association’s evolution.
Shallop reiterated that the federation remains a private-sector initiative, committed to operating independently and free from external interference as it strives to strengthen Sierra Leone’s hospitality industry.
With ongoing discussions on rebranding, regional growth, and policy advocacy, stakeholders remain optimistic that the sector will overcome obstacles and unlock new opportunities for sustainable tourism development.