By Ibrahim S. Bangura
Freetown, July 10, 2026 — BAFTA-nominated performer and internationally acclaimed jazz musician Gwyn Jay Allen inspired aspiring musicians, actors, and creatives during The Art of Entertainment masterclass held at the Ballanta Academy of Music and Performing Arts (BAMPA).
The free event, hosted by lawyer and media personality Nicky Spencer-Coker, combined live performances, practical demonstrations, and interactive discussions aimed at equipping participants with skills for successful careers in the creative industry. Emerging performers, students, and arts enthusiasts attended the session, eager to learn from Allen’s decades of global experience.
Allen explored key aspects of professional performance, including stagecraft, audience engagement, microphone technique, breath control, storytelling, and professional conduct. Through live demonstrations, he showed how performers can build stronger emotional connections with audiences while maintaining high artistic standards.
Reflecting on his journey, Allen stressed discipline, consistency, and professionalism as the foundation of success.
“You have to know your purpose. Above all, discipline is what can actually help us achieve what we are looking for. Even if you are naturally talented, without discipline you are going nowhere,” he said.
He encouraged Sierra Leonean artists to refine their craft and represent the country internationally.
“Let us not limit our artistic talents to Sierra Leone. Let us represent our country internationally through our creative arts. It will help grow and uplift our nation,” Allen added.
Allen also called for greater investment in Sierra Leone’s cultural heritage, warning that declining interest threatens traditional practices. He argued that sustained support for the arts would strengthen both tourism and the creative economy.
Participants described the masterclass as inspiring and informative. Theatre prodigy Fatu Sesay said:
“I was really impressed, not only by Allen’s performances but also by the way he made the knowledge easy for us to understand. This is the kind of programme I would love to attend every month.”
Renowned producer Solomon Fatoma (Solo’s Beat) asked how musicians could remain consistent without relying on social media. Allen advised focusing on quality work and passion rather than online validation.
The programme concluded with a networking session, reinforcing themes of collaboration, discipline, and lifelong learning.
Born in Loughborough, England, to Sierra Leonean parents, Allen began his musical journey performing on trains before pursuing music professionally in 1992. He gained international recognition in 1997 as a finalist on Stars in Their Eyes, performing as jazz legend Louis Armstrong. His career has since spanned theatre, international tours, and collaborations with artists including Diana Ross, Herbie Hancock, Basement Jaxx, and Maxi Priest.
Allen’s recordings include Land of Milk and Money, I Love Louis – A Creole Tribute to Louis Armstrong, and his latest project Freetown – The Return, blending West African folk with soul, blues, and jazz. He recently performed songs from the album during Freetown’s 230th anniversary celebrations.